As we look toward marketing to the next generation of car buyers, what do we think will be at the top of their automotive wish lists? Gen Zers are entering adulthood and beginning their careers, so automotive dealerships now have a whole new generation of car buyers to whom they can market vehicles. This group of tech-savvy, environmentally-conscious consumers are looking for their own autos.
That demand is most likely fueling recent car-buying trends toward alternative fuel vehicles with advanced infotainment systems and intuitive safety technology. Here are three key areas to focus on for marketing to this newest generation of car shoppers, as well as the ones to come.
Sustainability
Think in terms of the environment and cost savings. Emphasize hybrid and electric vehicles. Additionally, highlight greater fuel efficiency achieved through engine design, vehicle aerodynamics, start-stop systems, and other technologies.
Technology
Infotainment that easily integrates with consumers’ smartphones is here to stay and will go even further with passengers wanting to connect to the internet while in the vehicle as well. Advanced safety technology such as self-parking capabilities and blind-spot monitoring are features you should highlight as well. Finally, do not forget Augmented Reality Navigation options, such as the heads-up display feature, to enhance the driving experience.
Convenience
Address major pain points for consumers by focusing on features that provide convenience. Highlight wireless charging, voice control capabilities, keyless entry, keyless start, remote vehicle control, and advanced storage/cargo management. The more the vehicle can do for the driver and passengers, the better.
While this overview only scratches the surface of marketing to the next generations of car buyers, you should have a good starting point for meeting the demands of future buyers. Shoppers’ needs and preferences are constantly evolving, so make sure that your inventory keeps pace with these changes.
Remember that Chumney & Associates can help you craft messages for your marketing campaigns to reach your targeted demographic through digital and traditional methods. Contact us today and let’s get started!
