Email marketing offers an easy method to reach a wide range of potential customers. However, dozens of emails flood a single inbox on a daily basis. Make your dealership’s messages stand out by following these six best practices for automotive email blasts.
- Day of the Week: Tuesday, Wednesday, and Thursday are typically the best days to send emails. People are trying to catch up on Monday mornings and get out of the office on Fridays, so they would be more likely to overlook your email at the beginning or end of the week.
- Best Hour of the Day: The best hour to send emails is generally between 10am and 2pm. Most people likely have the time and attention to check their inboxes and read your message.
- Subject Lines: K.I.S.S. definitely applies here – Keep It Short and Sweet. Use clear and direct language and a subject line that accurately reflects the content of the email. Avoid all caps or exclamation points, as these can come across as spammy.
- Text to Image Ratio: Keep a balance between text and images in your emails. Too much text can overwhelm the reader, while too many images can clutter the email. Aim for a 60/40 or 70/30 split between text and images.
- Personalization: Make readers feel like the email is for them. Use the recipient’s name – perhaps just the first name – in the subject line and body of the email. Personalization can increase open rates by up to 26%.
- Testing: Try out different subject lines, text to image ratios, and sending times to see what works best for your audience. Analyze the data you gather and optimize your emails to improve their performance over time.
Not sure of where to start with your automotive email blasts? Let Chumney Digital put together an email campaign that works for your dealership! Our Digital Marketing Services can create emails with images and copy that will engage potential customers. Contact us today, and let’s get started!
